I'm sure there are a number of sales hiring assessment companies viewing this episode ready for a fight. Relax, the issue with sales hiring assessments tools has nothing to do with your science or technology. You've done your job and developed a way to evaluate sales talent.
The issue is how sales managers use the tools. Most of these were never intended to deliver a "hire/no hire" decision. But, many of you use them that way.
Let me ask you this. If you are going to use the tool that way, why bother interviewing at all? Just hand them the assessment and make the offer. Assessments can be a very helpful tool for you if you use them as they are intended…to provide you with another data point when evaluating sales candidates.
The key for you is to ensure you have the proper steps in place to evaluate sales talent. Hopefully you aren't looking for great sales people… Look for the right sales people with the potential to be great in your company.
See you next time on the Sales Management Minute.