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Revenue Is Not A Sales Metric

By Lee B. Salz | December 15, 2009 | Views: 2789
Identifying the right sales measures and metrics are key to driving sales performance. However, revenue doesn't tell you the whole story. Sales managers can't affect revenue, they can affect the metrics that lead to it.

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Lee B. Salz is a sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right sales people, on-boarding them effectively and efficiently, and aligning their sales activities with business objectives using his sales architecture® methodology. He is the President of Sales Architects, the C.E.O. of Business Expert Webinars  and author of the award-winning book Soar Despite Your Dodo Sales Manager. Lee is a featured columnist with SalesforceXP Magazine and the host of the Sales Management Minute. Coming soon is Lee's new book The Sales Marriage...How to Hire and On-Board the Right Sales People. He is a results-driven sales management consultant and a passionate, dynamic speaker. Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.


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